Promoting Your Web Site

You’ve probably spent months collecting photos, scanning pupil’s work and learning all about creating web pages. Now your school site is online, you want the whole world to know about it. In addition, you know that the feedback and interaction you will receive from visitors will encourage and motivate your pupils in both off-line as well as on-line endeavours.

This section looks at how to promote and publicise your web page so that it can gain the amount of visitors it deserves. Without promotion, no one may ever know that your site exists, you may gain no feedback, and the search engines may never display your school name in their search results.

Note: This section addresses many of the possible ways of promoting your school web site. Following each and every suggestion here would be more appropriate for a marketing consultant! Therefore, undertake whatever fraction you deem appropriate, and don’t worry if you decide to bypass most of this marketing, and simply email your friends and family about your school web site!